Domenica Fiore shares a love of Italy, the land and all that it provides. What began as a devotion to producing superior quality organic extra virgin olive oil has expanded to the creation of a luxury villa available for weekly rentals beginning Summer 2024. Come and immerse yourself in the Umbrian countryside.

Domenica fiore is no longer selling extra virgin olive oil online or in stores. If you’re interested in purchasing, please contact us. You can also arrange a tasting experience if you’ll be in Orvieto and of course, Domenica Fiore extra virgin olive oils are provided to all guests of Villa Fiore.


The Fiore Estate sits on the sunny hills overlooking the medieval village of Orvieto, a small city of great antiquity. It is home to the Palazzo Soliano, a papal palace from the Middle Ages. Go back even further, millions of years, and this land was a seabed, laden with shells and minerals. Today it is perched 400 meters above sea level, but the soil retains the richness of those nutrients and fossilized shells and, as a result, yields the finest, most flavorful produce.

The People

Frank Giustra, Proprietario

Italy has special meaning for Frank Giustra, both as a homeland and a heartland. Born in Canada to parents who had emigrated from Italy, he and his family have been returning throughout his lifetime.

It was on a trip to Orvieto that Frank tasted an olive oil with a flavor unlike any other. He was so inspired it set him on a path to create the best olive oil in the world: an uncompromising product with every step of the production process traceable, from beginning to end.

The pursuit of the greater good has always been a driving force in Frank’s life—whether through tending a beloved orchard or establishing a philanthropic initiative to eradicate global poverty. He thinks big and he envisions a better world.

“There is a saying: ‘Dentro l’olio la memoria della terra.’ Within the oil lies the memory of the land. My hope is to produce an oil whose flavors capture this memory, and in the process preserve the land for generations to come.”

Cesare Bianchini, Direttore e Produttore

Born in Orvieto to a family whose local roots go back over 500 years, Cesare Bianchini’s love for food and flavor was nourished by his family restaurant, which has been serving the area for 150 years. A renowned specialist in Italian antiques, Cesare brings his singular knowledge of the land’s culture and heritage to his care for the trees and the oil they offer.

With more than 15 years of experience in producing extra virgin olive oils in the region, Cesare oversees all the farming and olive oil production for Domenica Fiore—from the careful cultivation of the olives to the harvesting, milling and bottling.

A master of growing and blending, Cesare is a true artist. He knows how the land influences the flavor of the oil, and how to combine different flavors to create something truly sublime. He is a professional olive oil taster with Italy’s National Organization of Olive Oil Tasters, the world’s leading school devoted to the art of olive oil tasting.

“My goal is to create something very special: an olive oil with a flavor that captures all that is memorable about this land, its culture and its people.”

Anna Wallner, Presidente

When Anna Wallner first walked the land of the Umbrian estate at the inception of Domenica Fiore, she saw the potential to create something extraordinary. Her work with Domenica Fiore calls on her storied career at the helm of a successful media business, her experience creating, developing and leading brands, and her work as an award-winning television producer, host and author.

Anna began her career as journalist, and she quickly established herself as a respected leader in the lifestyle domain as a contributor to myriad media publications and shows, including Good Morning America, the New York Times, the Rachael Ray Show and Canada AM.

Anna’s food and travel experiences are her inspiration for creating unforgettable memories for all visitors to the Domenica Fiore estate.