At this year’s prestigious New York International Olive Oil Competition (NYIOOC) we received the honor of gold award recognition for each one of our oils. Our greatest achievement at this year’s competition, however, was a Best in Class award for our premium blend, Olio Reserva.
We will soon be releasing our latest Olio Reserva harvest and, with it, our newly refreshed logo and packaging design. As our founder, Frank Giustra, has said, “dentro l’olio la memoria della terra”, meaning, “within the oil lies the memory of the land.” We’re proud that our packaging now showcases the story of both our oil and the land from which it is produced.
All our oils are certified organic and kosher and our olives are hand-harvested in small batches. While quality olive oil has been likened to fine wine, it does not get better with age, as oil degrades in quality over time. For this reason, our olives are harvested, pressed into oil and bottled within just four for optimal freshness. While the label has been refreshed, our Olio Reserva continues to be meticulously packaged in a nitrogen-sealed 18/10 stainless steel bottle to reduce oxidation and ensure the highest quality freshness and flavor.
Our award-winning Olio Reserva is a master blend of carefully selected Moraiolo, Leccino, and Frantoio cultivars. It is cold-pressed to produce a fruity, well-balanced, full-bodied golden green oil. This blend is special in that it has received D.O.P. certification, meaning, in English, “Protected Designation of Origin”, a coveted designation signaling true quality.
All our labels have been redesigned to give proper acclaim to the Domenica Fiore brand, for current and future premium products. The new olive oil label shifts focus from the oil variety to the namesake Fiore brand, while maintaining unique, product-distinguishing elements on each individual oil label. On the front and sides of the label, the shell pattern has evolved to tell the more complete story of the land at the Domenica Fiore estate, once an ancient seabed. Fossils and shells found in our soil have created a unique mineral richness that provides the trees and olives with their distinct properties and exceptional quality. This is depicted on the new label, as shells evolve into branches grown from this soil.
The Olio Reserva label has received its own special treatment. Featuring a gold foil pressing of the product name and details on the front, as well as gold embellishments in the producer’s signature and individual batch number, hand signed by our diretorre Cesare Bianchini, this beautiful label highlights Reserva’s DOP-recognized premium status amongst all the oils. It expresses the product’s richness and elegance, elevating the Olio Reserva blend, while conveying the enchanting story of the Domenica Fiore brand.
We are excited to share this beautiful new label design with the release of our award-winning Olio Reserva.